Small Business Website Launch Kit

Everything you need, in the order you need it

Each part of the kit works on its own, and together they take you from planning to launch to ongoing maintenance.

Website Launch Checklist

Domain and hosting ownership, SSL, business email, forms, devices, accessibility, UK legal basics, launch day and the first two weeks after.

SEO Tidy-Up Checklist

Search Console, page focus, titles and meta descriptions, content, images, Google Business Profile and local SEO, plus a technical health check.

Page Copy Templates

Structured, fill-in-the-blanks templates for your Home, About, Services and Contact pages, plus a quick guide to clearer calls to action.

WordPress Speed & Security

Logins and 2FA, updates, backups you've actually tested, hardening, images, caching, plugins, and a suggested maintenance routine.

Client Onboarding Questionnaire

39 questions covering business details, goals, content, logins, design, data and aftercare. Use it for your own site or with your clients.

Why it helps

Launch with confidence. A step-by-step checklist covering domains, email, forms, devices, accessibility and launch day, so nothing important gets missed.
Get found locally. A plain-English SEO tidy-up covering titles, page focus, Google Business Profile and Core Web Vitals, with no paid tools needed.
Write your pages faster. Fill-in-the-blanks templates that steer you toward clear, honest, customer-focused copy.
Keep WordPress fast and secure. Practical guidance on logins, 2FA, updates, backups, images, caching and plugins.
Start every project on the right foot. An onboarding questionnaire that captures goals, content, logins, legal and design needs before work begins.

Who it's for

UK sole traders and small limited companies launching their first website
Business owners who want to tidy up an existing site
Freelancers and small agencies who want a repeatable launch and onboarding process
Anyone running a WordPress site who isn't sure what "maintenance" should involve

What you get

A polished, printable 25-page A4 PDF
An editable Word (DOCX) version to tick off and adapt
Markdown source files for easy copy-and-paste
Plain-English notes on UK basics such as privacy, cookies and business information, with links to official sources
Use it for your own business and your client projects

Questions

Do I need to be technical to use it?

No. The launch, SEO and copy sections need no technical knowledge. A few items in the WordPress checklist involve settings or a configuration file; they're clearly explained, and you can pass them to your developer or host if you prefer.

I don't use WordPress. Is it still useful?

Yes. Four of the five sections apply to any website platform. Only the speed and security checklist is WordPress-specific, and much of its advice on passwords, backups and images applies elsewhere too.

Is this legal advice?

No. The kit gives plain-English summaries of common UK requirements, such as privacy policies, cookie consent and business information, and links to official guidance on gov.uk and ico.org.uk. It's general guidance, not legal advice.

Can I use it with my own clients?

Yes. You can use and adapt the checklists, templates and questionnaire for your own business and your client projects. Please don't resell or redistribute the kit itself.

What format are the files?

A PDF for reading and printing, an editable Word (DOCX) document, and Markdown text files. They work with Word, Google Docs, LibreOffice and most text editors.